What is Search Engine Optimisation ( SEO ) anyway?

Analyis shows that on average 42% of searchers click on the top non-paid (organic) results.

Optimising a web page for search engines is one of the most important processes that can be carried out to maximise the potential of a website to achieve its goal. That goal could be to make a sale, create a targetted list by capturing email addresses or inform a searcher of a service or upcoming event.

Regardless of the goal, being on the 1st page of the returned results for a search phrase is the place to be, with No1 being the ultimate target!

Most people looking for information on a service or product will simply turn to the internet and a search engine for help. They trust the likes of Google to serve up relevant results on the first page with the most relevant at the top of the first which gets 3.0%. Although these figures are only a rough guide they serve to illustrate how important being top of the results can be!

So in a nutshell Search Engine Optimisation or SEO  is the process of optimising a websites “on page” and “off page” factors to achieve the highest possible ranking for a chosen key word or key phrase. Lets face it, if a webpage is not on the 1st or 2nd page of  the Search Engine Results there’s a good chance it will not be seen by the target audience!

Of course being successful on the internet it is not all about getting to the top of the search engines. A website must deliver what the searcher was looking for in an attractive, clear and easy to use format that engages them in a way that ends up with the web sites desired goal being achieved. Websearchuk.co.uk is part of the webproductsuk group which offers web design and development as its core service. Please click the Web Design Service link to find out more.

Competition is fierce for the top spots and the combination of good design and sound SEO is a must to stand any chance of achieving desired results!

It is not all doom and gloom though! Utilising search engine friendly techniques and a lot of hard work, websearchuk.co.uk can achieve excellent rankings in very competitive markets. It does take time to gain cemented positions and as stated previously SEO is “not and event but a process” that occurs over time. In certain instances great results can be achieved quickly but that depends on how competitive a market we are going after is and how well the competition is optimising for a given key phrase!

If you would like a FREE Search Engine Optimisation Report on the SEO Health of your website simply click the link above, the image to the right or the link on the navigation bar and fill out the contact form. We will analyse your site and if we think we can help we will suggest an SEO PLAN for your consideration. You can view our service plans by clicking the SEO PLANS link.